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What is Search Engine Optimization(SEO) ?

Search Engine Optimization(SEO) is all about optimizing a website for search engines which includes

  • Designing and developing a website to rank well in search engine results
  • Improving the volume and quality of traffic to a website from search engines
  • Marketing by understanding how search algorithms work, and what human visitors might search

SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services.

You can’t sell anything if you can’t tell anything. –Beth Comstock, Vice Chair of General Electric

Business has only two functions – marketing and innovation. –Milan Kundera, Novelist, Playwright and Poet


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