Online branding is a technique that uses the modern web platform to create a presense in the online marketplace. Most businesses are exploring various online channels, which include search engine, social media, online press releases, online marketplace, to establish strong relationships with consumers and to build their brands awareness.
Branding, put simply is your mission as a company. It shows who you are and what your company is about. This is done mostly through your logo, your tag line, mission statement and the messaging your company puts out daily on social media and other marketing platforms both new and traditional.
Millions of people that are doing their shopping, socializing, and business online every day are doing business with those brands that have websites, social media pages and an online brand presence. So your brand needs to be where your customers are doing their research, socializing and spending their time. If they are not finding your brand online they are simply not finding you.
Marketing is no longer about the stuff that you make, but about the stories you tell. –Seth Godin, Author and Blogger
Content is fire; social media is gasoline. –Jay Baer, Author, Marketing Expert and Founder of Convince & Convert
Google only loves you when everyone else loves you first. –Wendy Piersall, Author, Blogger and Artist
Content marketing is a commitment, not a campaign. –Jon Buscall, Chief Executive Officer of Moondog Marketing