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  • 22nd Jun 2019

Why Mobile Marketing is Important for Business ?

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  • Posted By-Biswajit Swain

Mobile marketing is now the quickest & cost effective method to reach your target customers very quickly.Mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind!

According to a study more users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to continue even further in the future.  

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

Today, every business needs mobile marketing for different outcomes. Because 90% of mobile device time is spent on apps. Also most people browse  web pages on smartphones. Retail conversion rates are now increases in mobile devices than desktop or laptops. Mobile searches also increases every year.

There’s a healthy variety of mobile marketing strategies to try. The kind that works best for your business will depend on your industry, target audience, and budget.

App-based marketing:  Lots of apps are in play store which freely available to use. Such apps are very helpful for us to fulfill our requirements. These apps fulfill our requirements, but simultaneously apps promote the parent company services & products.

In-game mobile marketing : In-game mobile marketing refers to mobile ads that appear within mobile games. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.

QR codes: QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them, since users who scan them don’t always know exactly which rabbit hole they’re jumping down.

Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.

Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.

SMS: SMS marketing involves capturing a user’s phone number and sending them text offers.

Whatsapp : It’s a free messaging service to promote business services & products.

Telegrams : Similar whatsapp , but group limit 2 laks.  

Mobile marketing is very easy & a very cost effective way to promote. But before start you have to focus some basic criteria.   

  • Be Clear and Concise: Mobile devices have small screens, which means words should be used sparingly. Cluttered and crowded ads will just drive users to scroll past. When it comes to mobile, it’s best to keep things simple.
     
  • Optimize for Local: Be sure to remember that 1 in 3 mobile searches have local intent. Users often use mobile devices to complement their immediate worldly interactions
     
  • Consider Your Audience: The type of audience you’re hoping to reach should influence the kind of mobile ads you use. Are they gamers? Then try taking advantage of in-game ads. Are they young and tech-savvy? Mobile Facebook Promoted Posts might be more likely to get their attention.
     
  • Experiment with Different Strategies: There’s a lot of room for experimentation when it comes to mobile marketing. Don’t be afraid to test out some ad extensions with your Google Ads Enhanced Campaigns – try the Google Offers ad extension, or the click-to-call extension, and see how they work for you.
     
  • Benchmark Your Results: Experimenting is great, but there’s no point in trying new techniques if you’re not tracking your results to see what works and what doesn’t. Try the AdWords Grader to see how your mobile PPC ads are performing.

 

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